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Related Experiment Videos

What it means to work here.

Tamara J Erickson1, Lynda Gratton

  • 1Concours Institute, Concours Group. tjerickson@concoursgroup.com

Harvard Business Review
|March 14, 2007
PubMed
Summary
This summary is machine-generated.

Companies can foster employee engagement by highlighting unique "signature experiences

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Area of Science:

  • Organizational Psychology
  • Human Resources Management
  • Business Strategy

Background:

  • Employee engagement and commitment are critical for organizational success.
  • Traditional compensation and talent management practices alone do not guarantee high engagement.
  • Unique organizational attributes and values play a pivotal role in attracting and retaining talent.

Purpose of the Study:

  • To identify the key differentiator between highly engaged and less engaged workforces.
  • To explore the concept of "signature experiences" as a driver of employee commitment.
  • To provide principles for companies to attract and retain the right talent.

Main Methods:

  • Analysis of organizational practices that foster employee engagement.
  • Case studies illustrating the impact of "signature experiences" (e.g., Whole Foods Market, JetBlue).

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  • Examination of strategies for communicating unique organizational values to employees.

    • Main Results:

    • "Signature experiences" are visible, distinctive elements of the work environment that communicate organizational aspirations and required employee attributes.
    • Companies successfully leveraging signature experiences tailor them to employee preferences and business needs.
    • Effective strategies include methodical targeting of potential employees, preserving history, sharing authentic stories, and aligning processes with experiences.

    Conclusions:

    • Attracting and retaining talent requires communicating unique organizational values through signature experiences.
    • Understanding and addressing employee preferences is crucial in the competitive talent market.
    • The optimal strategy involves attracting individuals excited by the company's unique environment, fostering loyalty and engagement.