Related Experiment Video
Updated: Jul 13, 2026

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
Published on: May 24, 2019
Attending to features inside and outside the spotlight of attention
Stefan Treue1, Julio C Martinez-Trujillo
1German Primate Center, Kellnerweg 4, 37077 Goettingen, Germany. treue@gwdg.de
Abstract:
Previous studies in monkeys and humans have revealed neural correlates and perceptual consequences of feature-based attention. In this issue of Neuron, two brain-imaging studies from Serences and Boynton and Liu et al. bridge the gap between single neurons and behavior by demonstrating a highly functional attention system that acts on neural representations of our visual world enhancing the processing of the currently attended set of features at the expense of information about less relevant aspects.
More Related Videos
Related Concept Videos
Focusing of Light in the Eye
Actor-Observer Effect
Gestalt Principles of Perception
Depth Perception and Spatial Vision
Anatomy of the Eyeball
High-Level and Low-Level Awareness

