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Direct-to-consumer advertisements for HIV antiretroviral medications: a progress report
Alexander Kallen1, Steven Woloshin, Jennifer Shu
1Centers for Disease Control and Prevention, Atlanta, Georgia, USA. alexkallen@yahoo.com
Abstract:
Direct-to-consumer (DTC) prescription drug advertisements for HIV anti-retrovirals are controversial and have been criticized in the past for including deceptive images and underplaying HIV drug limitations. We sought to describe the state of recent DTC ads for HIV antiretrovirals in popular magazines by performing a content analysis of all complete DTC ads for antiretroviral medications appearing in eight national magazines during a one-year period. Current ads appear to have addressed previous concerns, but important problems still exist, such as failing to specify the medication's role in current treatment, to quantify drug efficacy, or to highlight life-threatening side effects.
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