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Updated: Jul 9, 2026
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Combining Computer Game-Based Behavioural Experiments With High-Density EEG and Infrared Gaze Tracking
Published on: December 16, 2010
How to know and choose online games: differences between current and potential players
Ching-I Teng1, Shao-Kang Lo, Pe-Cheng Wang
1Chang Gung University, Kwei-Shan Tao-Yuan, Taiwan. chingit@mail.cgu.edu.tw
Summary
Adolescent gamers utilize diverse information sources and criteria for selecting online games. Current players favor comprehensive data and free trials, while potential players prioritize advertisement visuals, with word-of-mouth being key for both groups.
Area of Science:
- Consumer Behavior
- Digital Media Studies
- Adolescent Psychology
Background:
- Understanding adolescent online game acquisition is crucial for industry insights.
- Adolescents represent a significant demographic in the online gaming market.
- Information sourcing and decision-making criteria vary between player types.
Purpose of the Study:
- To investigate how adolescent players acquire online game information.
- To identify the criteria adolescents use when choosing online games.
- To differentiate information acquisition and choice criteria between current and potential players.
Main Methods:
- Survey-based research design.
- Comparative analysis of information sources and choice criteria.
- Categorization of participants into current and potential adolescent players.
Main Results:
- Current players use more comprehensive information sources than potential players.
- Free trials and motion graphics are more significant choice criteria for current players.
- Potential players place greater emphasis on advertisement appearance, while endorser attractiveness is least important for both groups.
- Word-of-mouth and TV gaming programs are primary information sources for both player types.
Conclusions:
- Adolescent online game choices are influenced by a mix of information sources and specific criteria.
- Marketing strategies should consider the differing preferences of current versus potential adolescent gamers.
- The low importance of endorser attractiveness suggests a shift towards intrinsic game qualities and peer recommendations.
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