Related Experiment Video
Updated: Jul 8, 2026

A Naturalistic Setup for Presenting Real People and Live Actions in Experimental Psychology and Cognitive Neuroscience Studies
Published on: August 4, 2023
The evolution of a cognitive psychologist: a journey from simple behaviors to complex mental acts
1Department of Psychology, Stanford University, Stanford, California 94305, USA. Gordon@psych.Stanford.edu
Abstract:
The author summarizes his evolving interests from conditioning studies within a behaviorist orientation, thence to human memory, knowledge representation, and narrative understanding and memory. Arguing that the study of skilled reading provides a microcosm for revealing cognitive processes, he illustrates this by reviewing his research on the use of spatial priming to investigate readers' on-line updating of their situational models of texts. Conceptual entities close to the reader's focus of attention within the model are readily retrieved. Retrieval speed from memory declines with the probed object's distance from the current focus and decays with time elapsed in the narrative since the item was last in focus. The focus effect varies with the character's perspective, his status in the story, his active goals, and other factors. The results are accommodated within an associative network model distinguishing just-read sentences in short-term memory from activated portions of long-term memory structures to which they refer.
Related Concept Videos
Cognitivism
Previously dominated by behaviorism, which prioritized observable behaviors and largely ignored mental processes, psychology transformed in the 1950s. Cognitive psychologists argue that understanding how we think and process information is...
Introduction to Cognitive Psychology
This field emerged in the mid-20th century, following a period dominated by behaviorism, which...
Piaget's Theory of Cognitive Development from Childhood into Adulthood
Schemata: Building Blocks of Knowledge
Schemata...
Evolutionary Psychology
Cognitive Learning
E. C. Tolman's theory of purposive behavior emphasizes that much behavior is goal-directed. He argued that to understand behavior, we must look at the entire sequence of actions leading to a goal. For instance, high school students study hard, not just due to past reinforcement but also to achieve the goal of getting into a good college.
Tolman introduced the idea that behavior is influenced by...
Revisionist Views of Adolescent and Adult Cognition

