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Published on: August 1, 2019
Using a participatory four-step protocol to develop culturally targeted cancer education brochures
Manny Kulukulualani1, Kathryn L Braun, JoAnn U Tsark
1Imi Hale-Native Hawaiian Cancer Network, program of Papa Ola Lōkahi, Honolulu, Hawai'i 96813, USA. mannyk@papaolalokahi.org
Culturally tailored cancer education brochures were developed for Native Hawaiians. These materials, featuring local culture, were found to be more engaging and understandable, especially for younger audiences.
Area of Science:
- Health Communication
- Cancer Education
- Health Disparities
Background:
- Native Hawaiians experience a significant cancer burden.
- Existing cancer education materials lack cultural relevance for this population.
Purpose of the Study:
- To develop and test culturally targeted cancer education brochures for Native Hawaiians.
- To improve cancer awareness and comprehension among Native Hawaiian communities.
Main Methods:
- A participatory four-step protocol involving over 200 health providers and clients.
- Development of brochures focusing on skin, oral, cervical, prostate, and testicular cancers.
- Inclusion of Hawaiian cultural elements: faces, scenes, words, and activities.
Main Results:
- Culturally targeted brochures were created, incorporating Hawaiian faces, scenes, words, and activities.
- The developed brochures were more attractive than existing materials, particularly to younger Native Hawaiians.
- Post-testing indicated good comprehension of the intended cancer prevention and screening messages.
Conclusions:
- The participatory protocol successfully created culturally relevant and engaging cancer education brochures.
- These brochures demonstrate potential for improving health literacy and cancer outcomes in minority populations.
- The developed protocol offers a replicable model for creating culturally sensitive health education materials for diverse communities.
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