The initial development and process evaluation of AusPAnet: the Australian Physical Activity Network

Area of Science:

• Health Promotion
• Digital Health Communication
• Workforce Development

Background:

• E-technology is crucial for modern health promotion.
• The Australian Physical Activity Network (AusPAnet) was established to bridge knowledge and capacity gaps in the physical activity sector.
• AusPAnet utilizes an online e-News and website to facilitate communication.

Purpose of the Study:

• To evaluate the growth and impact of the Australian Physical Activity Network (AusPAnet).
• To assess member engagement and the perceived relevance of the network's resources.
• To understand the communication dynamics within a digital health promotion network.

Main Methods:

• A process evaluation was conducted from the network's launch in August 2006.
• An online survey was distributed to 1,300 members in December 2006.
• Network membership data and survey responses (n=314) were analyzed.

Main Results:

• Registered membership increased from 777 to nearly 2,000 within the first year.
• Survey respondents reported high interest and perceived relevance of AusPAnet.
• A decline in the proportion of members accessing provided materials was observed over time.

Conclusions:

• AusPAnet achieved significant growth and demonstrated success in its initial 12 months.
• The network effectively reaches a large and diverse group of professionals.
• Sustaining engagement with digital health promotion resources requires ongoing attention.