Influence of category size and target set size on unconscious priming by novel words

In support of their argument that unconscious priming by novel words is critically influenced by target set size, Kiesel, Kunde, Pohl, and Hoffman (2006) report priming from novel words when target sets were large but not when they were small. The present experiment examined the possibility that target set size interacts with category size. (In both experiments in Kiesel et al., category size was large.) In the present experiment, with a small target set, novel-word priming did occur when categories were small (farm animals, fruits) but not when categories were large (larger or smaller than a computer monitor). This finding suggests that, contrary to the position advanced by Kiesel et al., priming when target sets are small involves a mechanism other than preactivation of perceptual features belonging to the target set.