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Published on: March 30, 2016
Sound-induced flash illusion is resistant to feedback training
Orna Rosenthal1, Shinsuke Shimojo, Ladan Shams
1School of Psychology, University of Birmingham, Birmingham, B15 2TT, UK. o.rosenthal@bham.ac.uk
Brain Topography
|April 3, 2009
Summary
The sound-induced flash illusion, where one flash appears as two due to auditory beeps, is robust. Feedback training minimally impacts this perceptual illusion, suggesting strong cross-modal influences.
Area of Science:
- Neuroscience
- Cognitive Science
- Psychology
Background:
- The sound-induced flash illusion occurs when a single flash paired with two auditory beeps is perceived as two flashes.
- Previous neuroimaging studies link this illusion to activity modulation in early visual cortical areas.
Purpose of the Study:
- To investigate the robustness of the sound-induced flash illusion.
- To determine if feedback training can reduce the frequency of this illusion.
- To explore the underlying mechanisms, differentiating between perceptual and decision-making factors.
Main Methods:
- Participants were subjected to feedback training designed to reduce the occurrence of the sound-induced flash illusion.
- Monetary rewards were introduced, contingent on accurate performance in distinguishing single from illusory double flashes.
- Post-training assessments were conducted with and without feedback to evaluate the persistence of any observed effects.
Main Results:
- The sound-induced flash illusion demonstrated significant resistance to standard feedback training.
- Monetary reward-based feedback showed a temporary reduction in illusion frequency, but participants still reported the illusory percept.
- The training effect diminished without continued feedback, suggesting a short-lived refinement in discrimination rather than elimination of the illusion.
Conclusions:
- The influence of sound on visual perceptual representation is potent and resilient to feedback interventions.
- Findings challenge decision-making accounts of the sound-induced flash illusion, supporting a strong cross-modal perceptual mechanism.
- The illusion's persistence indicates a fundamental interaction between auditory and visual processing in the brain.

