Related Experiment Video
Updated: Jun 18, 2026

06:30
Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
Published on: May 24, 2019
Attention K-Mart shoppers: blowout on Aisle 7!
1Department of Biology and National Center for Behavioral Genomics, Brandeis University, Waltham, MA 02454-9110, USA. griffith@brandeis.edu
Neuron
|December 1, 2009
Abstract
None:
The mechanistic basis of arousal is controversial. In this issue of Neuron, Lebestky et al.'s new study in Drosophila, where dopamine has been shown to be involved in several types of attentional processes, demonstrates that it independently regulates distinct types of arousal. These data provide evidence for molecularly convergent, but anatomically divergent, task-specific arousal circuits.

