Reason and Intuition
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Importance of Need for Affiliation
Decision Making
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Updated: Jun 16, 2026

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Daniel M Bartels1, Lance J Rips
1Center for Decision Research, University of Chicago, USA. bartels@uchicago.edu
People value immediate rewards more due to psychological connection to their near future selves. Greater psychological connectedness reduces discounting of future benefits, influencing intertemporal choices.
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