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Related Experiment Video

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Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

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Motivational processes underlying both prejudice and helping.

William G Graziano¹, Meara M Habashi

¹Purdue University, Department of Psychological Sciences, West Lafayette, IN 47907, USA. graziano@purdue.edu

Personality and Social Psychology Review : an Official Journal of the Society for Personality and Social Psychology, Inc

|May 4, 2010

Summary

Prejudice and helping behaviors seem different but share underlying processes. Agreeableness personality traits link to both, suggesting a unified self-regulation and social accommodation model.

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Area of Science:

Social Psychology
Personality Psychology
Behavioral Science

Background:

Prejudice and helping behaviors are typically studied as distinct and opposing social phenomena.
Independent research streams have developed for prejudice and helping, limiting integrated understanding.
Anomalies within each literature suggest potential underlying connections.

Purpose of the Study:

To explore the underlying similarities between prejudice and helping behaviors.
To investigate the role of personality, specifically agreeableness, in both prejudice and helping.
To propose a novel theoretical model integrating these seemingly disparate social behaviors.

Main Methods:

Behavioral and process-level examination of prejudice and helping.
Analysis of anomalies within existing prejudice and helping literature.
Correlational analysis linking agreeableness to both prejudice and helping.

Main Results:

Underlying process similarities exist between prejudice and helping behaviors.
The personality trait of agreeableness is significantly related to both prejudice and helping.
Existing literature contains anomalies that support a unified model.

Conclusions:

Prejudice and helping can be understood as expressions of self-regulation and social accommodation.
A novel opponent process model of motivation integrates prejudice and helping into a single system.
This integrated model offers a new perspective on social behavior and personality.