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Case study: Norton Healthcare and donor-centered gift planning
Lynnie Meyer1, Todd Schmiedeler, David Smith
1Norton Healthcare, Kentucky, USA.
Abstract:
Three years ago Norton Healthcare made the decision to outsource their planned giving program in order to create a unique legacy and charitable estate planning service that would help create long-term philanthropic partnerships with their donors. The program has been extremely successful, providing new opportunities for donors to support Norton, and laying the groundwork for multiple transformational gifts.
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