Related Experiment Video
Updated: Jun 10, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Rewards wanted: Molecular mechanisms of motivation
1Behavioral Neuroscience Research Branch, Intramural Research Program, National Institute on Drug Abuse, National Institutes of Health, Department of Health and Human Services, 5500 Nathan Shock Drive, Baltimore, MD 21224, USA.
Abstract:
Extract: Brain dopamine was first recognized as a neurotransmitter when it was found to be concentrated in a small group of cells that degenerate in Parkinson's disease. Since Parkinson's disease results in tremor, rigidity, and an inability to initiate voluntary movement, and since the cells are localized in the basal ganglia, a region with the primary motor mechanism of the sub-mammalian brain, dopamine was initially identified with motor function. Recent studies indicate, however, that the basal ganglia is much more than simple motor structures. Brain dopamine is now known to play a major role in the ability of rewards to establish learned response habits and preferences. While its importance in reward has caused it to be identified primarily with motivational function, close inspection reveals that one of its primary roles in motivated behavior is a role in the stamping-in of learning and memory.
Related Concept Videos
Incentive Theory: Pull Theory of Motivation
The theory differentiates between intrinsic and...
Drive-Reduction Theory: Push Theory of Motivation
Primary and Secondary Reinforcers
Effective reinforcers for humans vary depending on the individual and the context. Primary reinforcers, such as food, water, sleep, shelter, and pleasure, have inherent value and satisfy basic biological...
Motivational Cycle
The cycle begins with a need. This need can arise from various conditions, such as hunger, thirst, or temperature changes. For instance, when an individual feels cold, their body...
Introduction to Motivation and Emotion
Primary Motives: Sleep, Sex, and Pain Avoidance
Sleep is a fundamental physiological drive that fosters a state of restfulness crucial for several bodily functions. It facilitates body restoration, the process by which the body repairs, rejuvenates, and maintains itself during sleep, including memory...

