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Positive and Negative Feedback Loops01:18

Positive and Negative Feedback Loops

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Related Experiment Video

Updated: Jun 7, 2026

Interactive and Visualized Online Experimentation System for Engineering Education and Research
08:35

Interactive and Visualized Online Experimentation System for Engineering Education and Research

Published on: November 24, 2021

OpinionSeer: interactive visualization of hotel customer feedback.

Yingcai Wu1, Furu Wei, Shixia Liu

  • 1Department of Computer Science and Engineering, Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong. wuyc@cse.ust.hk

IEEE Transactions on Visualization and Computer Graphics
|October 27, 2010
PubMed
Summary

OpinionSeer is a new visualization system for analyzing online hotel reviews. It uses opinion mining and uncertainty handling to understand customer feedback effectively.

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Area of Science:

  • Information Visualization
  • Human-Computer Interaction
  • Data Mining

Background:

  • Increasing volume of online customer reviews necessitates effective analysis tools.
  • Visual analysis of customer opinions significantly impacts business success.
  • Existing methods may not adequately handle the uncertainty inherent in subjective opinions.

Purpose of the Study:

  • To present OpinionSeer, an interactive visualization system for analyzing large-scale online hotel customer reviews.
  • To introduce a novel visualization-centric opinion mining technique incorporating uncertainty.
  • To develop new visual representations for conveying customer opinions.

Main Methods:

  • Developed a visualization-centric opinion mining technique considering uncertainty.
  • Created new visual representations augmenting scatterplots and radial visualizations.
  • Utilized subjective logic for handling and organizing opinions with uncertainty.

Main Results:

  • OpinionSeer enables visual analysis of large collections of online hotel reviews.
  • The system effectively models and analyzes customer opinions with uncertainty.
  • Case studies demonstrate OpinionSeer's utility in analyzing multi-dimensional relationships and group comparisons.

Conclusions:

  • OpinionSeer provides an effective approach for the visual analysis of online customer opinions.
  • The system's uncertainty-aware technique enhances the faithfulness of opinion modeling.
  • OpinionSeer is applicable beyond hotel reviews to other product and service feedback analysis.