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Customer-organization relationships: development and test of a theory of extended identities

Richard P Bagozzi1, Massimo Bergami, Gian Luca Marzocchi

  • 1Ross School of Business, University of Michigan, Ann Arbor, MI 48109, USA. bagozzi@umich.edu

The Journal of Applied Psychology
|July 20, 2011
PubMed

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