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Using crowdsourcing technology for testing multilingual public health promotion materials.
Anne M Turner1, Katrin Kirchhoff, Daniel Capurro
1Department of Health Services, University of Washington, Seattle, WA 98105, USA. amturner@uw.edu
Journal of Medical Internet Research
|June 6, 2012
Summary
Crowdsourcing effectively gathers rapid feedback on health messages from diverse English and Spanish speakers. This method offers a cost-effective alternative to traditional approaches for public health communication.
Area of Science:
- Public Health Communication
- Health Promotion Strategies
- Digital Health Technologies
Background:
- Effective public health messages are vital for health promotion.
- Traditional feedback methods (focus groups, interviews) are costly and time-consuming.
- Reaching diverse, limited English proficiency populations is challenging.
Purpose of the Study:
- To pilot crowdsourcing for rapid feedback on oral health promotion messages.
- To describe participant demographics in a crowdsourcing survey.
- To assess crowdsourcing's feasibility for English and Spanish speakers within time and cost constraints.
Main Methods:
- Developed pediatric dental health promotion materials in English and Spanish.
- Created an online survey for format preference feedback.
- Disseminated the survey via Amazon Mechanical Turk crowdsourcing platform.
Main Results:
- Surveyed 236 English and 163 Spanish speakers in under 12 days for $374.
- Spanish-speaking participants showed wider country distribution than typical U.S. Latino population.
- Participants provided valuable input for health promotion material design.
Conclusions:
- Crowdsourcing is an effective method for recruiting English and Spanish-speaking participants.
- It offers broader reach and reduced time/cost compared to traditional methods.
- Widespread adoption can streamline multilingual health promotion material development.
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