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College students' alcohol displays on Facebook: intervention considerations
Megan A Moreno1, Allison Grant, Lauren Kacvinsky
1Department of Pediatrics, Section of Adolescent Medicine, School of Medicine, University of Wisconsin-Madison, Madison, Wisconsin 53705, USA. mamoreno@pediatrics.wisc.edu
Objective:
The purpose of this study was to investigate college freshmen's views towards potential social networking site (SNS) screening or intervention efforts regarding alcohol.
Participants:
Freshmen college students between February 2010 and May 2011.
Methods:
Participants were interviewed; all interviews were audio-recorded and transcribed. Qualitative analysis was conducted using an iterative approach.
Results:
A total of 132 participants completed the interview (70% response rate), the average age was 18.4 years (SD 0.49), and 64 were males (48.5%). Three themes emerged from our data. First, most participants stated they viewed displayed alcohol content as indicative of alcohol use. Second, they explained they would prefer to be approached in a direct manner by someone they knew. Third, the style of approach was considered critical.
Conclusions:
When approaching college students regarding alcohol messages on SNSs, both the relationship and the approach are key factors.
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