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How effective incident management retains market share
1Symantec Corporation, Irvine, CA, USA. courtenay_enright@symantec.com
Journal of Business Continuity & Emergency Planning
|September 6, 2012
Abstract:
This paper discusses the need for business continuity practitioners to make incident management a focal element of their programme. Particularly during the first few minutes and hours of a business disruption, an established incident management methodology is not only key to achieving a successful, coordinated recovery, but it can play an even more important role in maintaining customer confidence following a disruption or crisis.
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