Related Experiment Video
Updated: May 15, 2026

09:03
Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias
Published on: February 29, 2020
Coming face to face with our own bias
1Division of Facial Plastic and Reconstructive Surgery, Department of Otolaryngology, University of Illinois at Chicago, 845 N Michigan Ave, Chicago, IL 60611, USA. sdayan@drdayan.com
JAMA Facial Plastic Surgery
|January 19, 2013
Summary
No abstract available in PubMed .
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First Impression
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Self-Serving Bias
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Facial Feedback Hypothesis
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Blinding is a commonly used method of not telling participants which treatment a subject is receiving. Blinding is a critical part of a randomized control trial or RCT. It reduces the bias that affects the results. In an RCT, blinding is used in the form of a placebo. A placebo effect occurs when untreated subjects falsely believe they have received the treatment and report improved symptoms. A placebo or a dummy treatment is administered to subjects to negate the bias caused by such an effect.

