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Priming motivation through unattended speech.

Rémi Radel1, Philippe Sarrazin, Marie Jehu

  • 1School of Psychology, University of Ottawa, Canada; Laboratoire SENS, Joseph Fourier University, Grenoble 1, France.

The British Journal of Social Psychology
|February 26, 2013
PubMed
Summary

Motivation can be primed using subliminal auditory cues. Even without conscious awareness, hearing words related to high or low motivation influences physical strength and task persistence.

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