Liberals and conservatives rely on common moral foundations when making moral judgments about influential people

Do liberals and conservatives have qualitatively different moral points of view? Specifically, do liberals and conservatives rely on the same or different sets of moral foundations-care, fairness, loyalty, authority, and purity (Haidt, 2012)-when making moral judgments about influential people? In Study 1, 100 experts evaluated the impact that 40 influential figures had on each moral foundation, yielding stimulus materials for the remaining studies. In Study 2, 177 American liberal and conservative professors rated the moral character of the same figures. Liberals and conservatives relied on the same 3 moral foundations: For both groups, promoting care, fairness, and purity-but not authority or loyalty-predicted moral judgments of the targets. For liberals, promoting authority negatively predicted moral judgments. Political ideology moderated the purity-moral and especially authority-moral relationships, implying that purity and authority are grounds for political disagreement. Study 3 replicated these results with 222 folk raters. Folk liberals and conservatives disagreed even less about the moral standing of the targets than did experts. Together, these findings imply that moral foundation theory may have exaggerated differences between liberals and conservatives. The moral codes of liberals and conservatives do differ systematically; however, their similarities outweigh their differences. Liberals and conservatives alike rely on care, fairness, and purity when making moral judgments about influential people.