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Being healthy or looking good? The effectiveness of health versus appearance-focused arguments in two-sided messages

Erlinde Cornelis1, Verolien Cauberghe2, Patrick De Pelsmacker3

  • 1Ghent University, Belgium erlinde.cornelis@ugent.be.

Journal of Health Psychology
|May 18, 2013
PubMed

Keywords:
advertisingappearanceeffectivenessexercisehealthsuntanningtwo-sided messages

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