Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Persuasion Strategies01:52

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
The Anchoring-and-Adjustment Heuristic01:25

The Anchoring-and-Adjustment Heuristic

In order to make good decisions, we use our knowledge and our reasoning. Often, this knowledge and reasoning is sound and solid. However, sometimes, we are swayed by biases or by others manipulating a situation. For example, let’s say you and three friends wanted to rent a house and had a combined target budget of $1,600. The realtor shows you only very run-down houses for $1,600 and then shows you a very nice house for $2,000. Might you ask each person to pay more in rent to get the $2,000...
Self-Discrepancy Theory02:45

Self-Discrepancy Theory

One influential perspective on what motivates people's behavior is detailed in Tory Higgin's self-discrepancy theory (Higgins, 1987). He proposed that people hold disagreeing internal representations of themselves that lead to different emotional states.
Motivational Bias01:25

Motivational Bias

Cognitive bias results from limitations in thinking and information processing, leading to systematic errors in judgment. Conversely, motivational bias stems from personal desires or emotions, causing distortions in perception to align with self-interest. Motivational bias influences how individuals perceive and attribute causes to events, often shaped by personal needs, goals, and self-esteem preservation. This bias can distort judgment, leading to inaccurate assessments of success, failure,...
Social Proof00:52

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
Routes of Persuasion02:20

Routes of Persuasion

Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Good Practices for Health Technology Assessment Guideline Development: A Report of the Health Technology Assessment International, HTAsiaLink, and ISPOR Special Task Force.

Value in health : the journal of the International Society for Pharmacoeconomics and Outcomes Research·2025
Same author

Good Practices for Health Technology Assessment Guideline Development: A Report of the Health Technology Assessment International, HTAsiaLink, and ISPOR Special Task Force.

International journal of technology assessment in health care·2025
Same author

Systematic review of the impact of health care expenditure on health outcome measures: implications for cost-effectiveness thresholds.

Expert review of pharmacoeconomics & outcomes research·2023
Same author

Expanding access to high-cost medicines under the Universal Health Coverage scheme in Thailand: review of current practices and recommendations.

Journal of pharmaceutical policy and practice·2023
Same author

Reinforcing Science and Policy, With Suggestions for Future Research Comment on "Evidence-Informed Deliberative Processes for Health Benefit Package Design - Part II: A Practical Guide".

International journal of health policy and management·2022
Same author

A Systematic Review of Demand-Side Methods of Estimating the Societal Monetary Value of Health Gain.

Value in health : the journal of the International Society for Pharmacoeconomics and Outcomes Research·2021
Same journal

Building the Structures and Ecosystem Required for Sustainable Health Innovation in Canada.

HealthcarePapers·2026
Same journal

Is Health Canada the Key to Cracking the Nut of Healthcare Reform?

HealthcarePapers·2026
Same journal

Rethinking the Federal Role in Health: Revisiting the 2015 Naylor Report on Healthcare Innovation.

HealthcarePapers·2026
Same journal

Scaling Innovation in a Publicly Funded System: A UK Pathway From Evidence to Adoption.

HealthcarePapers·2026
Same journal

Accelerating Innovation and Technological Transformation on a National Scale.

HealthcarePapers·2026
Same journal

Beyond Silos and Perpetual Pilots: Data as the Catalyst for Canada's Healthcare Innovation Revolution.

HealthcarePapers·2026
See all related articles

Related Experiment Video

Updated: May 11, 2026

Precision Induction and Distinction of Coughing and Sneezing Reflexes in Mice
09:30

Precision Induction and Distinction of Coughing and Sneezing Reflexes in Mice

Published on: October 3, 2025

Nudging and not nudging: the difference doesn't matter.

Anthony J Culyer1

  • 1University of Toronto.

Healthcarepapers
|May 30, 2013
PubMed
Summary
This summary is machine-generated.

Nudges and not-nudges require careful evaluation of their defining characteristics. Both interventions should undergo rigorous testing for effectiveness and acceptability, similar to other healthcare technologies.

More Related Videos

Experimental Research Examining How People Can Cope with Uncertainty Through Soft Haptic Sensations
09:07

Experimental Research Examining How People Can Cope with Uncertainty Through Soft Haptic Sensations

Published on: September 16, 2015

Automated, Quantitative Cognitive/Behavioral Screening of Mice: For Genetics, Pharmacology, Animal Cognition and Undergraduate Instruction
16:23

Automated, Quantitative Cognitive/Behavioral Screening of Mice: For Genetics, Pharmacology, Animal Cognition and Undergraduate Instruction

Published on: February 26, 2014

Related Experiment Videos

Last Updated: May 11, 2026

Precision Induction and Distinction of Coughing and Sneezing Reflexes in Mice
09:30

Precision Induction and Distinction of Coughing and Sneezing Reflexes in Mice

Published on: October 3, 2025

Experimental Research Examining How People Can Cope with Uncertainty Through Soft Haptic Sensations
09:07

Experimental Research Examining How People Can Cope with Uncertainty Through Soft Haptic Sensations

Published on: September 16, 2015

Automated, Quantitative Cognitive/Behavioral Screening of Mice: For Genetics, Pharmacology, Animal Cognition and Undergraduate Instruction
16:23

Automated, Quantitative Cognitive/Behavioral Screening of Mice: For Genetics, Pharmacology, Animal Cognition and Undergraduate Instruction

Published on: February 26, 2014

Area of Science:

  • Behavioral Economics
  • Health Policy
  • Decision Science

Background:

  • Nudges are increasingly used in healthcare, but their defining features are often assumed.
  • The distinction between nudges and non-nudges requires clear definition and scrutiny.

Purpose of the Study:

  • To emphasize the need for explicit appraisal of nudge characteristics.
  • To advocate for standardized testing of nudges and non-nudges.

Main Methods:

  • Conceptual analysis of nudge theory.
  • Argument for applying healthcare technology assessment frameworks to nudges.

Main Results:

  • The characteristics defining nudges versus non-nudges are critical and require explicit definition.
  • Both nudges and non-nudges should be evaluated using the same rigorous effectiveness and acceptability criteria.

Conclusions:

  • Nudges should not be treated differently from other healthcare interventions in terms of evaluation.
  • Open and participatory processes are essential for assessing both nudges and non-nudges.