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Affective-cognitive meta-bases versus structural bases of attitudes predict processing interest versus efficiency

Ya Hui Michelle See1, Richard E Petty, Leandre R Fabrigar

  • 1Department of Psychology, National University of Singapore, 9 Arts Link, S(117 570), Singapore. psysyhm@nus.edu.sg

Personality & Social Psychology Bulletin
|June 12, 2013
PubMed
Summary

This study introduces meta-bases and structural bases to explain how people process affective versus cognitive information in attitudes. Findings reveal how these bases influence processing speed under different conditions, impacting attitude formation.

Keywords:
affectattitudescognitionefficiencyinformation processinginterest

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