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Updated: May 8, 2026

Comparing the Effects of Electronic Cigarette Vapor and Cigarette Smoke in a Novel In Vivo Exposure System
Published on: May 24, 2017
Perceptions of relative risk of snus and cigarettes among US smokers
1Lucy Popova and Pamela M. Ling are with the Center for Tobacco Control Research and Education, University of California, San Francisco. Pamela M. Ling is also with the Division of General Internal Medicine, Department of Medicine, University of California, San Francisco.
Abstract:
In a survey of 1836 adult US smokers, when using a direct comparison measure, 22.1% reported snus was less harmful than were cigarettes. When asked indirectly (estimating the health risk of snus and cigarettes in 2 separate questions and comparing the answers to each other), 51.6% rated snus as less risky. The Food and Drug Administration should consider both direct and indirect measures when perceived risk data are presented as evidence for tobacco regulation.
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