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Updated: May 6, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Toward a mental arithmetic process in risky choices
Li-Lin Rao1, Xiao-Nan Liu, Qi Li
1Key Laboratory of Behavioral Science, Institute of Psychology, Chinese Academy of Sciences, Beijing, China.
Abstract:
Mainstream theories about decision-making under risk suggest that risky decisions are made by choosing the option that offers the highest mathematical expectation. The present event-related potentials (ERPs) study investigated the neurocognitive mechanisms underlying risky choice by contrasting a preferential choice task with an expected value choice task. The ERP data revealed that (1) the computational difficulty, which would be expected to influence a compensatory process, affected the slow wave only when participants were forced to choose the option with the highest expectation; and that (2) the difference in the minimum outcome dimension between two options, which would be expected to be influential in a heuristic process, affected the P300 and slow wave when participants were asked to choose the preferred option. Our findings provide neural evidence that preferential choice is not based on an expectation computation and thus raised the question of whether expectation theories can provide an adequate description of individual risky decisions.
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