An orienting response is not enough: Bivalency not infrequency causes the bivalency effect

Alodie Rey-Mermet1, Beat Meier

  • 1Institute of Psychology and Center for Cognition, Learning, and Memory, University of Bern, Switzerland.

Summary

The bivalency effect, a performance slowdown after encountering stimuli for two tasks, is not caused by simply noticing infrequent stimuli. Instead, it stems from the conflict introduced by these bivalent stimuli.

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