Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Kohlberg's Theory of Moral Development01:19

Kohlberg's Theory of Moral Development

1.7K
Kohlberg's theory of moral development uses the Heinz dilemma — a thought experiment in which a man, Heinz, must decide whether to steal an unaffordable drug to save his dying wife — to illustrate the evolution of moral reasoning. This framework, divided into three levels with two stages, highlights how individuals' understanding of right and wrong becomes increasingly complex.
Pre-Conventional Level
At the pre-conventional level, morality is primarily driven by personal...
1.7K
Egoism and Altruism01:55

Egoism and Altruism

91.3K
Voluntary behavior with the intent to help other people is called prosocial behavior. Why do people help other people? Is personal benefit such as feeling good about oneself the only reason people help one another?
91.3K
Impression Management Techniques I: Managing Appearances01:29

Impression Management Techniques I: Managing Appearances

296
Appearance is a multidimensional aspect of self-presentation that encompasses observable attributes such as clothing, grooming, speech, and nonverbal behavior. These elements are often strategically managed to align with socially constructed expectations in different settings. For instance, individuals tailor their appearance during job interviews, social gatherings, or athletic events to meet the perceived norms of those environments.Contextual Adaptation and Social SignalsThe research...
296
Timing and Consequences on Behavior01:08

Timing and Consequences on Behavior

927
In operant conditioning, the timing of reinforcement is crucial. For animals like rats and cats, immediate reinforcement (within a few seconds) is much more effective than delayed reinforcement. For example, a food reward for a rat needs to follow within 30 seconds of pressing a bar to be effective. 
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant...
927
Self-Discrepancy Theory02:45

Self-Discrepancy Theory

17.9K
One influential perspective on what motivates people's behavior is detailed in Tory Higgin's self-discrepancy theory (Higgins, 1987). He proposed that people hold disagreeing internal representations of themselves that lead to different emotional states.  
17.9K
Primary Motives: Sleep, Sex, and Pain Avoidance01:24

Primary Motives: Sleep, Sex, and Pain Avoidance

8.1K
Primary motives such as sleep, sex, and pain avoidance are crucial drivers of behavior in humans and animals. These motives ensure survival, reproductive success, and overall well-being by prompting actions that meet essential bodily needs.
Sleep is a fundamental physiological drive that fosters a state of restfulness crucial for several bodily functions. It facilitates body restoration, the process by which the body repairs, rejuvenates, and maintains itself during sleep, including memory...
8.1K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Correction to "The interpersonal costs of dishonesty: How dishonest behavior reduces individuals' ability to read others' emotions" by Lee et al. (2019).

Journal of experimental psychology. General·2024
Same author

Underestimating Counterparts' Learning Goals Impairs Conflictual Conversations.

Psychological science·2022
Same author

Financial resources impact the relationship between meaning and happiness.

Emotion (Washington, D.C.)·2022
Same author

"Just letting you know … " Underestimating others' desire for constructive feedback.

Journal of personality and social psychology·2022
Same author

Pooling finances and relationship satisfaction.

Journal of personality and social psychology·2022
Same author

Having too little or too much time is linked to lower subjective well-being.

Journal of personality and social psychology·2021
Same journal

How Does the Mind Grow? Cross-Cultural Intuitive Theories of Mental Development.

Psychological science·2026
Same journal

Not All Practice Is Created Equal: Longitudinal Evidence From Over 40,000 Chess Players.

Psychological science·2026
Same journal

Eye Glint as a Novel Perceptual Cue in Human Vision.

Psychological science·2026
Same journal

Multitarget Visual Search Flexibly Switches Between Concurrent and Sequential Search Modes.

Psychological science·2026
Same journal

Motive Alignment Promotes Adolescents' Proenvironmental Behavior: A Field Experiment in Two Cultures.

Psychological science·2026
Same journal

Retributive Sentiments Track Both Deterrent and Compensatory Concerns in a Small-Scale Society and a WEIRD Sample.

Psychological science·2026
See all related articles

Related Experiment Video

Updated: May 5, 2026

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

Published on: March 2, 2011

14.7K

Time, money, and morality.

Francesca Gino1, Cassie Mogilner

  • 11Harvard Business School, Harvard University.

Psychological Science
|December 10, 2013
PubMed
Summary
This summary is machine-generated.

Focusing on time, not money, can improve ethical behavior. Priming time encourages individuals to reflect on their identity, leading to reduced cheating and dishonesty.

Keywords:
cheatingdecision makingdishonestyethicsmoneymoralityself-reflectiontimeunethical behavior

More Related Videos

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

1.4K
Measuring Delay Discounting in Humans Using an Adjusting Amount Task
07:47

Measuring Delay Discounting in Humans Using an Adjusting Amount Task

Published on: January 9, 2016

15.1K

Related Experiment Videos

Last Updated: May 5, 2026

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

Published on: March 2, 2011

14.7K
The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

1.4K
Measuring Delay Discounting in Humans Using an Adjusting Amount Task
07:47

Measuring Delay Discounting in Humans Using an Adjusting Amount Task

Published on: January 9, 2016

15.1K

Area of Science:

  • Psychology
  • Behavioral Economics

Background:

  • Money is often associated with unethical behavior, suggesting a potential corrupting influence.
  • Time is a ubiquitous resource, yet receives less attention than money in daily life.

Purpose of the Study:

  • To investigate whether shifting focus from money to time can mitigate unethical behavior.
  • To explore the psychological mechanisms through which time priming influences ethicality.

Main Methods:

  • Four experiments were conducted to test the effects of time versus money priming.
  • Participants' ethical behavior, specifically cheating, was measured under different priming conditions.

Main Results:

  • Implicitly activating the concept of time, compared to money, led to significantly less cheating.
  • Priming time was found to reduce dishonesty by prompting self-reflection.

Conclusions:

  • Shifting focus to time can serve as a strategy to enhance ethical conduct.
  • Time primes may discourage dishonesty by encouraging individuals to consider their personal values and identity.