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Updated: May 1, 2026

Comparing the Effects of Electronic Cigarette Vapor and Cigarette Smoke in a Novel In Vivo Exposure System
Published on: May 24, 2017
Eliciting nicotine craving with virtual smoking cues
Pedro Gamito1, Jorge Oliveira, André Baptista
11 School of Psychology and Life Sciences, Lusophone University of Humanities and Technologies , Lisbon, Portugal .
This study developed a virtual reality platform to induce craving in smokers. Results show virtual environments effectively elicit craving, supporting their use in nicotine dependence treatment.
Area of Science:
- Psychology
- Neuroscience
- Virtual Reality Applications
Background:
- Craving is a core component of substance addiction, particularly nicotine dependence.
- Exposure cue protocols are a promising avenue for treating nicotine dependence.
- Virtual environments offer a novel platform for controlled cue exposure.
Purpose of the Study:
- To develop and validate a virtual platform for inducing craving in smokers.
- To investigate the impact of different virtual environments on craving.
- To assess attention towards smoking-related cues using eye-tracking technology.
Main Methods:
- Fifty-five undergraduate students were recruited and assigned to high or low arousal virtual environments.
- An eye-tracker system monitored participants' attention to smoking-related cues.
- Self-report measures assessed craving levels before and after virtual environment exposure.
Main Results:
- Smokers exhibited significantly more eye fixation on smoking-related cues compared to non-smokers.
- Participants reported a significant increase in craving after exposure to virtual smoking cues.
- Attention patterns and self-reported craving aligned, validating the virtual platform's efficacy.
Conclusions:
- Virtual environments are effective in eliciting craving in smokers.
- This technology holds potential for developing new interventions for nicotine dependence.
- Further research can explore tailored virtual reality experiences for addiction treatment.
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