Related Experiment Video
Updated: Apr 30, 2026

Problem-Solving Before Instruction PS-I: A Protocol for Assessment and Intervention in Students with Different Abilities
Published on: September 11, 2021
Forgetting as a consequence and enabler of creative thinking.
Benjamin C Storm1, Trisha N Patel1
1Department of Psychology.
Thinking of new ideas can make you forget old ones. This study shows that creative thinking, by causing forgetting, may actually boost creativity.
Area of Science:
- Cognitive Psychology
- Neuroscience of Creativity
Background:
- Creative cognition involves generating novel ideas.
- Memory retrieval is crucial for accessing stored information.
Purpose of the Study:
- To investigate the relationship between memory and creative cognition.
- To determine if the process of generating new ideas can lead to forgetting of previously learned information.
Main Methods:
- Adapted Alternative Uses Task (Guilford, 1957) used to assess creative thinking.
- Participants studied object uses, then generated new uses for some objects.
- Cued-recall tasks measured memory for studied uses.
Main Results:
- Generating new uses led to forgetting of previously studied uses (thinking-induced forgetting).
- Forgetting occurred whether generating common or unusual uses.
- Forgetting was absent when studied uses aided new idea generation.
- Greater forgetting correlated with higher creativity scores.
Conclusions:
- Cognitive processes involved in creative thinking can induce forgetting.
- This thinking-induced forgetting may be a component of enhanced creative ability.
- Memory and creativity are dynamically intertwined, with potential trade-offs and benefits.
More Related Videos
06:45Task Interruption and Resumption Paradigm for Testing the Activation and Pursuit of an Abstract Thinking Goal
Published on: April 18, 2017
05:48The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients
Published on: June 12, 2020
Related Concept Videos
Forgetting
Encoding...
Interference and Decay
Interference occurs when competing memories hinder the retrieval of particular information. It can be classified into two types: proactive and retroactive interference. Proactive...
Creative Thinking
Divergent thinking is the...
Hindsight Biases
Counterfactual Thinking
Cognitive Learning
E. C. Tolman's theory of purposive behavior emphasizes that much behavior is goal-directed. He argued that to understand behavior, we must look at the entire sequence of actions leading to a goal. For instance, high school students study hard, not just due to past reinforcement but also to achieve the goal of getting into a good college.
Tolman introduced the idea that behavior is influenced by...