Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Causes of Social Behavior III: Biological and Environmental Influences01:28

Causes of Social Behavior III: Biological and Environmental Influences

545
Social behavior is a complex phenomenon that arises from the interaction between biological predispositions and environmental influences. This intricate interplay shapes how individuals think, feel, and act in various social contexts. Understanding these mechanisms requires insights from psychology, neuroscience, genetics, and evolutionary theory.Environmental Influences on Social BehaviorEnvironmental factors, including temperature, odors, and visual stimuli, play a crucial role in shaping...
545
Causes of Social Behavior I: Actions and Characteristics of Individuals01:30

Causes of Social Behavior I: Actions and Characteristics of Individuals

477
The actions and characteristics of others heavily influence the causes of social behaviors. Emotional expressions serve as powerful social signals, shaping behaviors and interactions in significant ways. Whether through direct observation or subconscious processing, individuals constantly adjust their responses based on the emotions and attributes of those around them.Emotional Cues and Social ResponsesFacial expressions, tone of voice, and body language provide crucial emotional cues that...
477
Impact of Individuals on Individuals01:30

Impact of Individuals on Individuals

514
Human behavior is intricately shaped by social influences that arise from interactions with others in diverse contexts. These influences not only mold beliefs and attitudes but also drive the regulation of behaviors through both direct communication and observational learning. The study of these processes falls within the domain of social psychology, which seeks to understand how individuals are affected by and affect those around them.Mechanisms of Social InfluenceDirect social influence...
514
Scientific Nature of Social Psychology01:30

Scientific Nature of Social Psychology

763
Social psychology is a scientific discipline dedicated to understanding how individuals think, feel, and behave in social contexts. Unlike common sense, which relies on anecdotal experiences and intuition, social psychology employs systematic research and empirical methods to ensure objectivity and reliability. This distinction is fundamental in distinguishing scientifically supported findings from mere speculation.Four fundamental scientific values guide a structured approach to research in...
763
Causes of Social Behavior II: Cognitive Processes01:15

Causes of Social Behavior II: Cognitive Processes

300
Cognitive processes affect social behavior by guiding how individuals perceive, interpret, and respond to social stimuli. These mental processes enable individuals to assess others' behaviors, attribute causes to their actions, and form expectations based on past experiences.Causes of Behavior and Social JudgmentsIndividuals determine the causes of others' behaviors by distinguishing between personal traits and external circumstances. For example, if a friend frequently arrives late, an...
300
Impact of Social Context on Individuals01:21

Impact of Social Context on Individuals

514
Social psychology examines how the real or imagined presence of others influences individuals' thoughts, feelings, and behaviors. A key concept in this field is the role of social context in shaping behavior. The same individual may act differently depending on the social setting, due to the varying expectations and norms associated with each environment. This context-dependent behavior illustrates the influence of social roles, which prescribe appropriate conduct in specific situations.Social...
514

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Genetically targeted photocatalytic organic dyes for spatiotemporally controlled organic synthesis in specific living cells.

Nature chemistry·2026
Same author

Psychedelics disrupt hierarchical cortical propagations in the default mode network of humans and mice.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same author

Causal and directional elements of global brain dynamics.

bioRxiv : the preprint server for biology·2026
Same author

Intrinsic space-time couplings governing multi-scale cortical dynamics.

bioRxiv : the preprint server for biology·2026
Same author

Functional remodeling of the parasubthalamic nucleus drives alcohol drinking escalation in dependence.

bioRxiv : the preprint server for biology·2026
Same author

POCO: Scalable Neural Forecasting through Population Conditioning.

Advances in neural information processing systems·2026

Related Experiment Video

Updated: Apr 27, 2026

Decoding Natural Behavior from Neuroethological Embedding
08:00

Decoding Natural Behavior from Neuroethological Embedding

Published on: October 3, 2025

886

Natural neural projection dynamics underlying social behavior.

Lisa A Gunaydin1, Logan Grosenick2, Joel C Finkelstein1

  • 1Department of Bioengineering, Stanford University, Stanford, CA 94305, USA.

Cell
|June 21, 2014
PubMed
Summary

Researchers developed fiber photometry to study brain circuits during social interaction. They found ventral tegmental area (VTA) to nucleus accumbens (NAc) pathway activity predicts social behavior, offering new insights into neuropsychiatric disorders.

More Related Videos

A System for Tracking the Dynamics of Social Preference Behavior in Small Rodents
08:38

A System for Tracking the Dynamics of Social Preference Behavior in Small Rodents

Published on: November 21, 2019

7.0K
A Novel Experimental and Analytical Approach to the Multimodal Neural Decoding of Intent During Social Interaction in Freely-behaving Human Infants
11:14

A Novel Experimental and Analytical Approach to the Multimodal Neural Decoding of Intent During Social Interaction in Freely-behaving Human Infants

Published on: October 4, 2015

13.1K

Related Experiment Videos

Last Updated: Apr 27, 2026

Decoding Natural Behavior from Neuroethological Embedding
08:00

Decoding Natural Behavior from Neuroethological Embedding

Published on: October 3, 2025

886
A System for Tracking the Dynamics of Social Preference Behavior in Small Rodents
08:38

A System for Tracking the Dynamics of Social Preference Behavior in Small Rodents

Published on: November 21, 2019

7.0K
A Novel Experimental and Analytical Approach to the Multimodal Neural Decoding of Intent During Social Interaction in Freely-behaving Human Infants
11:14

A Novel Experimental and Analytical Approach to the Multimodal Neural Decoding of Intent During Social Interaction in Freely-behaving Human Infants

Published on: October 4, 2015

13.1K

Area of Science:

  • Neuroscience
  • Behavioral Science
  • Systems Neuroscience

Background:

  • Social interaction is crucial but poorly understood at the neural circuit level.
  • Neurotransmitter systems are implicated, but real-time neural activity during social behavior remains elusive.
  • Existing methods lack the precision to study specific neural pathways in vivo.

Purpose of the Study:

  • To develop and apply a novel fiber photometry technique for real-time neural activity recording.
  • To elucidate the role of specific neural projections in mammalian social behavior.
  • To investigate the ventral tegmental area (VTA)-to-nucleus accumbens (NAc) pathway's function.

Main Methods:

  • Developed fiber photometry for optical recording of natural neural activity.
  • Used genetically and connectivity-defined projections in mammalian models.
  • Applied optogenetics to manipulate specific neural pathway activity.
  • Investigated dopamine receptor signaling in the nucleus accumbens (NAc).

Main Results:

  • Fiber photometry revealed VTA-to-NAc projection activity encodes and predicts social interaction features.
  • This pathway's activity did not correlate with novel object interaction.
  • Optogenetic activation of the VTA-to-NAc projection modulated social behavior.
  • Social behavior modulation was dependent on type 1 dopamine receptor signaling.

Conclusions:

  • The VTA-to-NAc projection plays a critical role in social behavior.
  • Fiber photometry provides unprecedented insight into deep projection-specific neural dynamics.
  • This methodology advances the understanding of neural circuits underlying complex behaviors and neuropsychiatric disorders.