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Related Experiment Videos

It's just a business decision

F Thomas Sporck

    The West Virginia Medical Journal
    |August 20, 2014
    PubMed
    Summary

    No abstract available in PubMed .

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    Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
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