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We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
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Related Experiment Video

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The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm
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Group colocation behavior in technological social networks.

Chloë Brown1, Neal Lathia1, Cecilia Mascolo1

  • 1Computer Laboratory, University of Cambridge, Cambridge, United Kingdom.

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Individuals meeting new places solo, but familiar spots in groups, was found in location data. Group choices also consider friends' visited places, impacting venue recommendations.

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Area of Science:

  • Computational Social Science
  • Human Mobility Patterns
  • Network Analysis

Background:

  • Understanding human behavior in physical spaces is crucial for social network and urban planning applications.
  • Existing research often focuses on individual mobility, with less attention paid to how group dynamics influence location choices.

Purpose of the Study:

  • To investigate the distinct patterns of individual versus group behavior concerning physical location choices.
  • To compare findings across two diverse datasets: online social networking and anonymized telecommunications data.

Main Methods:

  • Analysis of large-scale datasets including user location records from a location-based social network.
  • Utilized anonymized telecommunications data from a European cellphone operator for comparative analysis.
  • Examined correlations between social connections, group size, and visited place characteristics.

Main Results:

  • Individuals are more inclined to visit new places when accompanied by one friend.
  • Larger groups exhibit a preference for familiar locations.
  • Group meeting venue selection is influenced by places visited by their social connections and venue type.

Conclusions:

  • Significant differences exist between individual and group mobility behaviors in relation to physical locations.
  • These findings have practical implications for developing advanced venue recommendation systems in location-based services.