[Communicating research with social media]

Participation is the new keyword of communication. In the scientific field, communication is a very complex task that can't ignore the careful consideration of the target audience. To minimize the difficulties, it is useful to rely on storytelling: it can greatly benefit from the space offered by social media that can be used to raise awareness and to engage through the sharing of experiences. The marriage between scientific research and social media can take place, as long as you carefully reflect on the roles, strategies and appropriate tools.