Popularizing dissent: A civil society perspective

This article theorizes civil society groups' attempts to popularize opposition to genetic modification in New Zealand as deliberative interventions that seek to open up public participation in science-society governance. In this case, the popularization strategies were designed to intensify concerns about social justice and democratic incursions, mobilize dissent and offer meaningful mechanisms for navigating and participating in public protest. Such civic popularization efforts, we argue, are more likely to succeed when popularity and politicization strategies are judiciously integrated to escalate controversy, re-negotiate power relations and provoke agency and action.