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Are you Scared Yet?: Evaluating Fear Appeal Messages in Tweets about the Tips Campaign

Sherry L Emery1, Glen Szczypka1, Eulàlia Puig Abril1

  • 1Health Media Collaboratory, Institute for Health Research and Policy, University of Illinois at Chicago, Chicago, Illinois.

The Journal of Communication
|November 28, 2014
PubMed

Keywords:
Anti-smokingBig dataExtended Parallel Process ModelTipsTwitter

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