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Blanca Ortiz-Torres1, Rafael J Rivera-Ortiz1, Sigrid Mendoza1

  • 1Instituto de Investigación Psicológica (IPsi), Universidad de Puerto Rico, Puerto Rico.

Revista Puertorriquena De Psicologia
|December 23, 2014
PubMed
Summary
This summary is machine-generated.

This study adapted an HIV prevention intervention for Puerto Rican men, focusing on transforming gender and sexual social norms in community bars. The approach utilized the Popular Opinion Leaders Model to promote equitable relationships and reduce HIV risk.

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Area of Science:

  • Public Health
  • Sociology
  • Gender Studies

Background:

  • Dominant gender roles are linked to HIV transmission risk.
  • Integrating social norms into HIV prevention is crucial.
  • Targeting men's social norms is essential for effective HIV prevention.

Purpose of the Study:

  • To adapt and develop an intervention for transforming gender and sexual social norms among Puerto Rican men.
  • To utilize the Popular Opinion Leaders Model within community bar settings.
  • To lay the groundwork for an evidence-based HIV prevention strategy.

Main Methods:

  • Rapid ethnography to understand community bar culture.
  • Identification of suitable community settings for intervention.
  • Development of a security protocol and participant profiles.

Related Experiment Videos

  • Adaptation of intervention instruments for cultural relevance.

    • Main Results:

    • Established a cultural understanding of community bars.
    • Selected participating bars across study conditions.
    • Developed a security protocol for intervention implementation.
    • Tailored intervention materials to participant needs.

    Conclusions:

    • The initial phase successfully prepared for intervention deployment.
    • Understanding the cultural context is key for social norm transformation interventions.
    • This culturally adapted approach is vital for effective HIV prevention among Puerto Rican men.