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Validation of a Psychosocial Intervention on Body Image in Older People: An Experimental Design
Published on: May 31, 2021
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Quantifying the impact cosmetic make-up has on age perception and the first impression projected
Journal of Drugs in Dermatology : JDD
|April 7, 2015
Summary
Cosmetic makeup significantly enhances first impressions and self-esteem. Women wearing makeup appeared younger and projected a better image, demonstrating its psychosocial and aesthetic benefits.
Area of Science:
- Psychology
- Aesthetics
- Dermatology
Background:
- First impressions are crucial judgments formed rapidly upon meeting someone.
- Previous research indicates benefits associated with cosmetic makeup application.
- Understanding the motivations behind makeup use is important.
Purpose of the Study:
- To investigate the psychosocial and aesthetic effects of cosmetic makeup.
- To determine the impact of makeup on first impressions and perceived age.
- To explore the relationship between makeup, self-esteem, and quality of life.
Main Methods:
- Recruited 27 women for photographic assessment.
- Photographs included no makeup, control makeup, and subjects' own makeup.
- 300 evaluators rated photos on a 10-point First Impression Scale.
Main Results:
- Makeup significantly improved first impressions across all assessed categories.
- Subjects wearing makeup appeared, on average, 4 years younger than those without.
- Control makeup resulted in a 37% better first impression compared to no makeup.
Conclusions:
- Cosmetic makeup objectively enhances perceived appearance and confidence.
- Makeup application can reduce perceived age and improve self-esteem.
- The study quantifies the aesthetic and psychosocial advantages of using makeup.
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