Related Experiment Video
Updated: Apr 5, 2026

10:05
A Large Lateral Craniotomy Procedure for Mesoscale Wide-field Optical Imaging of Brain Activity
Published on: May 7, 2017
13.0K
Sudden insight is associated with shutting out visual inputs
Carola Salvi1,2, Emanuela Bricolo3,4, Steven L Franconeri5
1Department of Psychology, Milano-Bicocca University, Piazza dell'Ateneo Nuovo, 1, 20126, Milano, Italy. c.salvi4@campus.unimib.it.
Psychonomic Bulletin & Review
|August 14, 2015
Summary
Creative problem solving involves shifts in attention. During insight problem solving, individuals blink more and look away from the problem more often compared to analytical problem solving.
Area of Science:
- Cognitive Psychology
- Neuroscience
- Human Attention Studies
Background:
- Creative ideas often emerge during periods of reduced external stimulation.
- Prior research indicates distinct brain activity patterns during insight versus analytical problem solving.
Purpose of the Study:
- To investigate the dynamic relationship between attention deployment and problem-solving strategies.
- To examine overt indicators of attention, such as eye movements and blinks, during insight and analytical problem solving.
Main Methods:
- Participants solved visually presented problems while eye movements and blinks were recorded.
- Attention indicators were analyzed during the preparation and pre-solution phases for both insight and analytical problem-solving events.
Main Results:
- Before insight solutions, participants exhibited increased blinking frequency and duration, with fewer fixations compared to analytical solutions.
- Immediately preceding insight solutions, longer blinks and more frequent glances away from the problem were observed compared to analytical solutions.
Conclusions:
- The study provides direct evidence of dynamic attentional differences during insight versus analytical problem solving.
- Overt attention indicators like eye movements and blinks can differentiate between insight and analytical problem-solving processes.
Related Concept Videos
Visual Agnosia
1.7K
Visual agnosia is a condition characterized by the inability to recognize visually presented objects despite having normal vision. For instance, a person with visual agnosia can describe the shape and color of an object but cannot identify or name it. This impairment does not affect their visual field, acuity, color vision, brightness discrimination, language, or memory. An example of this condition in a social setting is someone at a dinner party asking for "that silver thing with a round...
1.7K
Subconsciousness and No Awareness
832
The concept of subconscious awareness refers to the processing of information below the level of conscious thought, which significantly influences both behaviors and decisions. It is also known as waking subconscious awareness. This complex level of cognition operates without the direct awareness of the individual, facilitating rapid and simultaneous handling of multiple information streams.
An illustrative example of subconscious processing is its role in problem-solving. Often, individuals...
An illustrative example of subconscious processing is its role in problem-solving. Often, individuals...
832
Parallel Processing
890
The brain processes sensory information rapidly due to parallel processing, which involves sending data across multiple neural pathways at the same time. This method allows the brain to manage various sensory qualities, such as shapes, colors, movements, and locations, all concurrently. For instance, when observing a forest landscape, the brain simultaneously processes the movement of leaves, the shapes of trees, the depth between them, and the various shades of green. This enables a quick and...
890
Cognitive Learning
1.6K
Cognitive learning is based on purposive behavior, incidental learning, and insight learning.
E. C. Tolman's theory of purposive behavior emphasizes that much behavior is goal-directed. He argued that to understand behavior, we must look at the entire sequence of actions leading to a goal. For instance, high school students study hard, not just due to past reinforcement but also to achieve the goal of getting into a good college.
Tolman introduced the idea that behavior is influenced by...
E. C. Tolman's theory of purposive behavior emphasizes that much behavior is goal-directed. He argued that to understand behavior, we must look at the entire sequence of actions leading to a goal. For instance, high school students study hard, not just due to past reinforcement but also to achieve the goal of getting into a good college.
Tolman introduced the idea that behavior is influenced by...
1.6K
Color Vision
1.9K
Color perception begins in the retina, the light-sensitive layer at the back of the eye. Two main theories explain how colors are seen: the trichromatic theory and the opponent-process theory. The trichromatic theory, proposed by Thomas Young in 1802 and extended by Hermann von Helmholtz in 1852, suggests that color vision is based on three types of cone receptors in the retina. These cones are sensitive to different but overlapping ranges of wavelengths corresponding to red, blue, and green.
1.9K
Visual System
2.3K
Light enters the eye through the cornea, a transparent, dome-shaped surface covering the surface of the eyeball that helps to direct and focus incoming light. This light is then channeled toward the pupil, an adjustable opening whose size is controlled by the iris. The iris, a pigmented muscle, regulates the amount of light entering the eye by contracting or dilating the pupil, thereby ensuring optimal light levels for clear vision.
Once through the pupil, the light passes through the lens, a...
Once through the pupil, the light passes through the lens, a...
2.3K

