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Why are Tailored Messages More Effective? A Multiple Mediation Analysis of a Breast Cancer Screening Intervention

Jakob D Jensen1, Andy J King2, Nicholas Carcioppolo3

  • 1(University of Illinois, 2007) is an Assistant Professor at the University of Utah jointly appointed in the Departments of Communication and Health Promotion & Education.

The Journal of Communication
|September 26, 2015
PubMed

Keywords:
Tailoringcancerelaboration likelihood modelperceived message relevancevisuals

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