Implicit measures of "wanting" and "liking" in humans

Helen Tibboel1, Jan De Houwer1, Bram Van Bockstaele2

  • 1Department of Experimental-Clinical and Health Psychology, Ghent University, Ghent, Belgium.

Summary

Incentive Sensitization Theory (IST) proposes drug wanting, not liking, drives addiction. Research using implicit measures like the IAT shows mixed results, questioning their validity in assessing drug wanting and liking.

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