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How and why do interviewers try to make impressions on applicants? A qualitative study
Annika Wilhelmy1, Martin Kleinmann1, Cornelius J König2
1Department of Psychology, Universität Zürich.
This study introduces a conceptual model for interviewer impression management (IM), detailing intentions, behaviors, and outcomes. It highlights how interviewers strategically shape perceptions to attract and retain top talent in competitive job markets.
Area of Science:
- Organizational Behavior
- Human Resource Management
- Social Psychology
Background:
- Organizations must attract and retain top talent for competitiveness.
- Interviewers play a dual role: assessing candidates and representing the organization.
- Existing research lacks a specific conceptual model for interviewer impression management (IM).
Purpose of the Study:
- To develop a conceptual model of interviewer IM, distinct from applicant IM.
- To explore how and why interviewers employ IM strategies.
- To identify the range of impressions interviewers aim to create, the signals used, and desired outcomes.
Main Methods:
- Qualitative study employing a grounded theory approach.
- Analysis of in-depth interviews with interviewers and applicants.
- Observation of employment interviews and analysis of organizational documents (memos, brochures).
Main Results:
- Identified a broader spectrum of interviewer IM intentions than previously recognized.
- Documented a wide array of interviewer IM behaviors (verbal, nonverbal, paraverbal, artifactual, administrative).
- Developed a comprehensive taxonomy of interviewer IM intentions, behaviors, and outcomes, including their interrelationships.
Conclusions:
- Interviewer IM is a complex, multifaceted strategy crucial for organizational success.
- The developed model provides a framework for understanding and researching interviewer influence on candidate perception.
- Findings offer avenues for future research into optimizing interviewer effectiveness and organizational representation.
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