Patient Recruitment 2.0: Become a Partner in the Patient Journey Using Digital Media.

Area of Science:

• Oncology
• Digital Health
• Patient Advocacy

Background:

• Lung cancer significantly impacts patients and caregivers, necessitating improved support and information access.
• Clinical trials are crucial for developing novel lung cancer treatments, but patient enrollment can be challenging.

Purpose of the Study:

• To describe the development and deployment of the Pioneering Healthcare digital platform.
• To explore the platform's role in fostering patient and caregiver engagement regarding lung cancer and clinical studies.
• To highlight the benefits of digital platforms in lung cancer awareness and clinical trial recruitment.

Main Methods:

• Utilized a digital platform (Pioneering Healthcare) to host live, ongoing online conversations.
• Gathered insights into patient and caregiver perspectives on lung cancer and treatment options.
• Employed strategies to deploy the platform for disease awareness and patient engagement.

Main Results:

• The platform facilitates direct online engagement between Roche, patients, and caregivers.
• Insights were gained into patient motivations and needs for support during treatment.
• Demonstrated the potential of digital platforms to increase disease awareness and patient involvement in clinical trials.

Conclusions:

• Digital platforms like Pioneering Healthcare can effectively inform and empower individuals affected by lung cancer.
• Such platforms offer valuable insights into patient experiences and support requirements.
• Leveraging digital tools can enhance patient engagement and contribute to increased enrollment in lung cancer clinical trials.