Domain-specific reports of visual imagery vividness are not related to perceptual expertise

Just as people vary in their perceptual expertise with a given domain, they also vary in their abilities to imagine objects. Visual imagery and perception share common mechanisms. However, it is unclear whether domain-specific expertise is relevant to visual imagery. Although the vividness of visual imagery is typically measured as a domain-general construct, a component of this vividness may be domain-specific. For example, individuals who have gained perceptual expertise with a specific domain might experience clearer mental images within this domain. Here we investigated whether perceptual expertise for cars relates to visual imagery vividness in the same domain, by assessing the correlations between a widely used domain-general measure of visual imagery vividness (the Vividness of Visual Imagery Questionnaire; Marks in British Journal of Psychology, 64, 17-24, 1973), a new measure of visual imagery vividness specific to cars, and behavioral tests of car expertise. We found that domain-specific imagery relates most strongly to general imagery vividness and less strongly to self-reported expertise, while it does not relate to perceptual or semantic expertise.