Related Experiment Video
Updated: Dec 18, 2025

Multidisciplinary Approach to Obesity Management: A Case Report
Published on: May 30, 2025
Utilizing Audiovisual and Gain-Framed Messages to Attenuate Psychological Reactance Toward Weight Management Health
1a Department of Communication , Saint Louis University.
Abstract:
Guided by the psychological reactance theory, this study predicted that gain-framed messages and audiovisual content could counteract state reactance and increase the persuasiveness of weight management health messages. Data from a 2 (message frame: gain/loss) × 2 (modality: audiovisual/text) × 2 (message repetition) within-subjects experiment (N = 82) indicated that in the context of weight management messages for college students, gain-framed messages indeed mitigate psychological reactance. Furthermore, the modality and the frame of the health message interacted in such a way that gain-framed messages in an audiovisual modality generated the highest motivations to comply with the recommendations in the persuasive health messages.
More Related Videos
Related Concept Videos
Impression Management Techniques IV: Altercasting
Framing Effects
Routes of Persuasion
Persuasion Strategies
Stress Prevention and Stress Management Techniques VI
Motivation and Self-Determination
Motivation, the driving force behind behavior, plays a pivotal role at every stage of the change process. The research...
Role of Communication in the Nursing Process II: Planning and Implementation

