Giving the Help That Is Needed: How Regulatory Mode Impacts Social Support

Social support is most effective when it meets recipients' needs. Guided by regulatory mode theory, this article examines how support providers' chronic motivational concerns with assessment and locomotion shape help provision. We hypothesized that stronger assessment concerns motivate helpers to "tailor" support efforts by offering support that meets helpees' specific motivational concerns and not offering support that would fail to address these concerns. In contrast, we predicted that stronger locomotion concerns motivate helpers to offer both support that fits helpees' needs and support that does not. The results of Studies 1 and 2, using hypothetical scenarios, were consistent with these hypotheses. Study 3 replicated these findings in support interactions among friend pairs, and also found that helper assessment predicted greater support tailoring, which in turn predicted helpees' negative mood improvement. Chronic assessment and locomotion concerns direct support efforts and influence the extent to which support is beneficial.