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R.E.A.C.H. to Teach: Making Patient and Family Education "Stick"
1Carolyn Crane Cutilli, PhD, RN, Patient Education Specialist, Hospital of the University of Pennsylvania, Philadelphia.
Orthopedic Nursing
|July 22, 2016
Summary
Healthcare professionals can improve patient education by making information simple, unexpected, concrete, credible, emotional, and narrative. This approach, called R.E.A.C.H. to Teach, helps evidence-based practices stick with staff for better patient outcomes.
Area of Science:
- Health Education
- Behavioral Science in Healthcare
- Healthcare Quality Improvement
Background:
- Patient and family education is crucial for health outcomes, mandated by regulatory bodies.
- Financial incentives, like HCAHPS scores, increasingly link patient satisfaction to organizational performance.
- Effective patient education strategies are needed to ensure healthcare staff retain and apply evidence-based practices.
Purpose of the Study:
- To introduce the "R.E.A.C.H. to Teach" graphic to enhance the retention of evidence-based practices in patient and family education among healthcare staff.
- To apply principles from the "Made to Stick" marketing framework to improve the effectiveness of healthcare education.
Main Methods:
- Utilized concepts from the "Made to Stick" framework, identifying key attributes of memorable ideas: simple, unexpected, concrete, credible, emotional, and narrative.
- Developed the "R.E.A.C.H. to Teach" graphic as a tool to translate these principles into actionable patient and family education strategies.
- Demonstrated the application of these principles and evidence-based practices in healthcare settings.
Main Results:
- The "R.E.A.C.H. to Teach" framework provides a structured approach to making educational content more memorable and impactful for healthcare professionals.
- Applying the "Made to Stick" principles (simple, unexpected, concrete, credible, emotional, narrative) can enhance the adoption and application of evidence-based practices.
- The graphic serves as a practical guide for developing more effective patient and family education initiatives.
Conclusions:
- The "R.E.A.C.H. to Teach" graphic offers a practical method for improving the delivery and retention of patient and family education.
- Implementing "Made to Stick" principles can lead to more effective and sustainable evidence-based practices in healthcare.
- Enhanced patient education strategies contribute to improved patient satisfaction and health outcomes.
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