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Related Experiment Video

Updated: Mar 15, 2026

Simultaneous Application of Transcranial Direct Current Stimulation during Virtual Reality Exposure

Simultaneous Application of Transcranial Direct Current Stimulation during Virtual Reality Exposure

Published on: January 18, 2021

Promoting Help Seeking to Veterans.

Elizabeth Karras^1,2, Naiji Lu³, Heather Elder^1,4

¹1 VISN 2 Center of Excellence for Suicide Prevention, Department of Veterans Affairs, Canandaigua VA Medical Center, Canandaigua, NY, USA.

|August 27, 2016

Summary

This summary is machine-generated.

Mixed messaging strategies significantly increased calls to the Veterans Crisis Line (VCL) among US military veterans. This finding offers insights for suicide prevention campaigns to encourage help-seeking behaviors.

Keywords:

campaigns crisis line military public messaging veterans

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Area of Science:

Public Health
Health Communication
Suicide Prevention

Background:

Limited research exists on messaging strategies to enhance suicide prevention campaigns for at-risk populations, particularly US military veterans.
Understanding effective communication is crucial for promoting help-seeking behaviors.

Purpose of the Study:

To evaluate the pilot phase of the Department of Veterans Affairs' "It's Your Call" campaign.
To compare three distinct messaging strategies for their effectiveness in promoting the Veterans Crisis Line (VCL) among veterans.

Main Methods:

Analysis of daily VCL call data from 10 US cities during 2011-2012.
Utilized Poisson regression to model changes in VCL utilization linked to different campaign messaging strategies.

Main Results:

A significant increase in VCL call rates was observed only in areas where mixed messaging strategies were implemented.
Mixed messages demonstrated a greater increase in call rates compared to other tested strategies.
The observational nature of the study limits causal relationship determination.

Conclusions:

Messaging strategies, particularly mixed messages, are associated with increased help-seeking behaviors for suicide prevention.
These findings provide valuable insights for optimizing crisis line promotion and dissemination practices.
Further research is recommended on suicide prevention campaign effectiveness and dissemination.