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Updated: Mar 14, 2026
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Author Spotlight: Advancing Facial Rejuvenation Therapy with Post-Laser Salicylic Acid Application
Published on: September 27, 2024
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Facial Treatment Preferences Among Aesthetically Oriented Men
Jared Jagdeo1, Terrence Keaney, Vic Narurkar
1*Department of Dermatology, University of California, Davis, Sacramento, California; †Department of Dermatology, George Washington Hospital, Washington, DC; ‡Bay Area Laser Institute, San Francisco, California; §Allergan plc, Irvine, California.
Summary
Aesthetically oriented men prioritize treating crow's feet and tear troughs, showing strong concern for periorbital aging. Their primary treatment concerns strongly correlate with areas they wish to address.
Area of Science:
- Aesthetic medicine
- Dermatology
- Men's skincare
Background:
- Limited data exists on male perspectives regarding age-related facial changes.
- Understanding male priorities for aesthetic treatments is crucial.
Purpose of the Study:
- To investigate concerns about specific age-related facial features in men.
- To identify which facial areas men prioritize for aesthetic treatment.
- To explore male attitudes towards aesthetic procedures.
Main Methods:
- An online study surveyed 600 injectable-naive men aged 30-65.
- Maximum Difference scaling assessed treatment priorities for 15 facial features.
- Correlations between concerns and treatment priorities were analyzed.
Main Results:
- Crow's feet and tear troughs were top treatment priorities (80%).
- Tear troughs, double chin, and crow's feet were the main concerns.
- A strong correlation (r=0.81) existed between concerns and treatment priorities.
Conclusions:
- Periorbital areas (crow's feet, tear troughs) are primary concerns for men.
- Men prioritize treatments for areas that cause them the most concern.
- Findings highlight specific male aesthetic priorities in facial rejuvenation.
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